Media Planners and Specialists can pick and choose what and/or which combination of media is most appropriate and effective to achieve our client’s goal, whether it is to make a sale, and/or to deliver a message or idea.

When our media buyers start a project they evaluate different factors of the media buying based on, but not limited to: station formats, pricing rates, demographics, geographic, and psychographics relating to the advertiser’s particular product, service objectives, and target market.

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Our Media Buyers can purchase spots regionally and nationally. Our National Media Buyers might have to factor in factors based on a state by state basis. National Media Buyers will need National Media Planning to generate National Media Marketing strategies and National Media Advertising that can be adaptable from area to area but also work on a national level.

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Media Research Planning can be done by Media Buyers as well as Media Specialists. Depending on the product and service of our client, Media Buyers and Media Specialists must do a fair amount of research to determine how best to spend the allotted budget.

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Direct Response Media Buyer is efficient in negotiating a functional rate and in purchasing media from the appropriate stations. The Direct Response Buyer attaches unique phone numbers to each station they purchase media from and track the sales. They then proceed to make adjustments to the media plan and schedule as necessary to optimize results.

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Traditional Media

This kind of media includes: radio, TV, magazines, newspapers, and out of home.

 

Towards the future

New media might include: Satellite TV, cable TV, Satellite radio, and internet.

 

Online media

Has surfaced with the improvement of technology and the accessibility of the internet.

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